Posted by Nick Devine
Oct 14, 2009
This is PART 2 of the ‘New Rules Of Profit’ video. It’s important that you watch it now because it shows you what to do to succeed in this economic climate.
In this video I’ll explain about the rise of the customer-centric printer and what you need to do in your business. You’ll discover how to redefine your business so you begin to attract more loyal clients who’ll give you predictable long term business.
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Posted by Nick Devine
Oct 6, 2009
Even in this economic climate, there are printers in every country we surveyed who are making more sales. They are boosting profits and securing long term clients.
Naturally, they are doing things differently. They have come up with ways of targeting good quality clients who value what they do. Their clients stay with them longer and are more loyal to them. The purpose of the 2 videos in this series is to show you specifically what they are doing differently.
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Posted by Nick Devine
Sep 30, 2009
Ever had that overwhelmed feeling that there was just too much to do… and there were no longer enough hours in the day to get it all done? Life seems to be increasingly complex and all the tools that were supposed to free up your time, don’t seem to be working very well.
I often think that time management is like dieting… if it really worked you’d only need one system and that would be it. I’ve been searching for the solution for years and over that time I’ve developed 7 simple strategies that seem to produce consistently good results. When I teach them to others, they also find more free hours in their week that can be put to productive use… OR – they invest more time in non work related activities.
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Posted by Nick Devine
Sep 23, 2009
I’ve used this particular strategy relentlessly for years to win business. In fact I’m using it to this day to quickly build my own company.
When I first started networking for business, I had no idea how to do it. I found it embarrassing and confidence crushing. I’d walk into rooms of people I didn’t know and be at a total loss as to what to do or what to say. I’d go to industry events, tradeshows, networking events and walk away with no opportunities.
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Posted by Nick Devine
Sep 16, 2009
You’d think in the current climate you should quote for every piece of work you can. More quotes = more sales… right? Maybe not…
Video reveals how to sell more by estimating less
In traditional print selling, we are told that a good outcome from a prospect meeting is to come away with the opportunity to quote for something. Here’s the problem with that approach. Each time you do that, you end up chasing the prospect and then haggling on price ‘till you’re barely making any money on the deal. The prospect ends up squeezing you dry and leaving you hurting for profit.
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Posted by Nick Devine
Sep 9, 2009
Just take me straight to the video
When I started selling back in the 70’s (man… I sound old here) I sold a lot less than I should have and earned a pittance.
I was so bad at selling and used to get jobs in pubs and hotels each time I got sacked because I needed to make some reliable money. Then back I’d go again for more punishment.
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Posted by Nick Devine
Sep 2, 2009
Have you ever met with a client – or potential client – with high hopes of winning some new business… and then walked out dejected and disappointed. I’ve had that happen to me too many times, which is why I now use a different system before every client & prospect meeting. It’s called Outcome Based Selling and I explain it all in this free video.
CLICK HERE to watch Outcome Based Selling video
The video is pretty short because the process is so easy to explain. I’ve even given you the ‘tool’ I use each time. When you begin using the tool, your results will improve. I’ve never seen anyone not improve their sales as a result of using this the way I explain it.
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Posted by Nick Devine
Aug 24, 2009
When I ask many printers about their value proposition for their clients I’ll often get a response like this: we produce great quality print at competitive prices, supported with excellent customer service and fast delivery times.
Here is the problem. Everyone else is saying the same thing. So what they are really saying to their prospects is that they have ‘better sameness’. I imagine you can see that is not helpful positioning in a commodity marketplace where all your prospects are trying to buy on price.
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Posted by Nick Devine
Aug 17, 2009
I do this every 90 days and the results are always kind of strange. I think I’ve had a really productive 3 months… made real progress on big projects… and taken our companies forward another level.
Then, I go through the Focused-5 process for 15 minutes and I suddenly discover a bunch of things I could be doing smarter. More things I can delegate… better ways to manage myself and my team… new things I could be doing to grow our company even faster. Sometimes it’s downright frustrating.
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Posted by Nick Devine
Aug 10, 2009
Getting into digital is not a ticket to higher profits or increased sales. Digital print is not a business strategy… it’s a technology. Ok… it’s an exciting technology, but it’s still only technology. But… with the right strategy, you can make a lot of money.
In the ‘Driving Into Digital’ video you’ll discover
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